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In recent years, the rapid development of information technology, such as the Internet of things, cloud computing and mobile Internet, has driven the production, circulation and consumption of agricultural tourism products in China to become intelligent. Through innovation, building agricultural tourism e-commerce platform, can realize the upstream agricultural tourism resources with end consumers of rapid convergence, and just in time to build a true and complete database, the agricultural tourism industrial structure adjustment and upgrade play a great role. Based on the background of big data, the author in the agricultural tourism products based on the analysis of the electronic commerce development present situation, combining with the characteristics of the era of experience economy tourism consumption and puts forward the innovative development of China’s agricultural tourism products e-commerce platform strategy.

RETRACTED: Construction of e-commerce platform for agricultural tourism products under the background of big data