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Online social dynamics based on human endeavours exhibit prominent complexityin the emergence of new features embodied in the appearance of collectivesocial values. The vast amount of empirical data collected at various websitesprovides a unique opportunity to quantitative study od the underlying socialdynamics in full analogy with complex systems in the physics laboratory. Here,we briefly describe the extent of these analogies and indicate the methods fromother science disciplines that the physics theory can incorporate to providethe adequate description of human entities and principles of theirself-organisation. We demonstrate the approach on two examples using theempirical data regarding the knowledge creation processes in online chats andquestions-and-answers. Precisely, we describe the self-organised criticality asthe acting mechanisms in the social knowledge-sharing dynamics and demonstratethe emergence of the hyperbolic geometry of the co-evolving networks thatunderlie these stochastic processes.

Self-Organised Criticality and Emergent Hyperbolic Networks -- Blueprint for Complexity in Social Dynamics