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We show that supersymmetry and R-symmetry can be dynamically broken in along-lived metastable vacuum of SQCD with massive and massless flavors. Thevacuum results from a competition of a (leading) two-loop effect and small"Planck" suppressed higher-dimension operators. This mechanism provides aparticularly simple realization of dynamical SUSY and R-symmetry breaking, andas such it is a good starting point for building phenomenologically viablemodels of gauge mediation. We take a preliminary step in this direction byconstructing a complete model of minimal gauge mediation. Here we find that theparameters of the model are surprisingly constrained by the hidden sector.Similar mechanisms for creating long-lived states operate in a large class ofmodels.

Dynamical SUSY and R-symmetry breaking in SQCD with massive and massless flavors