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O n 18 July 1649, the London bookseller George Thomason received a handwritten note inviting him to the grand opening of an academy at Bethnal Green, outside London’s eastern walls, which was to be held on 19 July and where he was promised “good company and a hearty reception.” A few weeks later, the reformer Samuel Hartlib received a similar invitation to bring his family to another grand event at the new institution. The invitations were sent by the academy’s founder, Sir Balthazar Gerbier, and his short-lived venture might be regarded as a rather odd footnote to the history of education during the early modern period and be thought to deserve the minimal amount of scholarly attention it received since its collapse twelve months later. Nevertheless, the interest shown in its operation by Thomason and Hartlib indicates that this scheme represented more than merely an attempt to copy European academies or to emulate Sir Francis Kynaston’s Musaeum Minerva of the 1630s by means of a private facility to educate the elite in the arts of nobility and warfare. It was, in other words, something other than just a display of Gerbier’s credentials as a child of the Renaissance. Gerbier was addressing men

Print, Publicity, and Popularity: The Projecting of Sir Balthazar Gerbier, 1642–1662