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Back in the late 1990s, as I was just entering the job market as a newly minted PhD, I arranged a lunch meeting with the editor of a major university press to pitch my first book manuscript on architecture and the memory of Nazism in postwar Munich. After listening to me for several minutes, the editor, fidgeting somewhat, flatly asked, “Don’t you think the current infatuation with memory has already played itself out?” Taken aback, I replied that I thought the subject was only beginning to come into its own and had years of growth ahead of it. The editor, I must confess, did not look very convinced by my answer. He proceeded to shift our conversation onto a different track, and before long our exchange about the future of memory studies had come to a close. For my part, I continued to pursue my interest in the subject without a second thought. Not too long after our meeting, I published my first book on memory and have since published a second.1 By all indications, the editor’s skepticism about the prospects of memory studies failed to influence the subsequent course of my scholarly career. Of late, however, I have begun to think back on my conversation with the editor and revisit his skeptical thoughts about the future of memory studies. I have done so not because I have developed a sneaking suspicion that he was right—it is much too late for him to be vindicated—but rather because I have begun to wonder how much longer memory studies will be able to maintain its position as one of the more influential fields of interdisciplinary scholarship in contemporary academia. As is well known, the topic of memory has risen to an extremely prominent position within the humanities and social sciences over the course of the last two decades. So influential has the study of memory

A Looming Crash or a Soft Landing? Forecasting the Future of the Memory “Industry”