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Although American prime-time TV in the 1960s witnessed an “eruption” of comedies and dramas with military or combat settings, series television, like big-screen Hollywood films, virtually never dealt with Vietnam, ostensibly because the topic was “too hot” or “toxic.” Yet three overlooked series of the period did engage the war, with relative levels of explicitness and critique:  Route 66  (1960–64),  The Lieutenant  (1963–64), and  I Spy  (1965–68). This paper analyzes the ways each of these dramas represented the Vietnam War, probes the implicit and explicit ideological positions each show articulated (or avoided), and offers a more nuanced account of the historical and industrial context that shaped and constrained the treatment of Vietnam in American prime-time television storytelling.

Profiles in ambiguity: how three 1960s American TV dramas “broached the unbroachable”—Vietnam