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This essay positions the “magic” of  The Wizarding World of Harry Potter  in Orlando, Florida as residing at the distinctive confluence of multimodal rhetorics, memory, and fandom identity, with ramifications reaching into current socio-political realities of resistance, democracy, and communication.  The Wizarding World , as a site central to the Harry Potter fandom’s collective memory and identity, reifies the values of inclusivity, equality, anti-violence, and anti-authoritarianism present throughout the fictional narrative. Despite author J.K. Rowling’s ongoing trafficking in hate speech, these resistance-based values continue to fuel the fandom’s identity, activism, and worldview. To more effectively articulate this nexus of fiction, identity, memory, and materiality, and to better account for the collective remembering of a group whose identity is bound by and to the imaginary events and characters of a fiction, this essay offers the concept of “artificial” collective memory as a useful scholarly heuristic.

communication and democracy

“Is this real? Or has this been happening inside my head?”  The Wizarding World of Harry Potter  as a constructed site of (artificial) collective memory, identity, and resistance