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Although the rate of success among small businesses is low, most small business owners are hesitant about getting advice from business consultants. Small business owners play a crucial role in acquiring new knowledge, making decisions, and, consequently, initiating changes in their companies. This study investigates the role of small business owners’ mindsets and perspectives in using business consulting services. Through different action research cycles, this study tries to gain a shared understanding of the nature of the relationship between business consulting services and small business owners. In this regard, 16 small business owners in different industries, such as healthcare, manufacturing, food, engineering, accounting, and construction, were interviewed in person. The results of this study show that, although a small business owner’s mindset is crucial in accepting business consulting advice, it will not necessarily lead to implementing the consultant’s advice and getting the desired results. Accordingly, other important behavioral factors, such as intrinsic motivation, goal setting, social support, and removing implementing obstacles, must also be analyzed.

The role of the mindsets of small business owners in using business consulting services