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The purpose of this paper is to improve one proven method for understanding the management of performance accounts. This is important as there is currently a need for obtaining insights on how, what, and why performance accounts are used in both for profit and non-profit organisations in general, as well as in the more specific field of sport for development. To this end, I propose to add a second move to how previous management research operationalised Greimas and Courtés’ actantial model. A case study that ‘test-drives’ the two combined moves completes this study and raises important ethical questions regarding the translation of readers into actors through manipulation and sanctioning.

Actantial Insights: Making Sense of Sport for Development Performance Account Management