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This paper analyses the linkages of the creative and cultural industries (CCIs) in the metropolitan areas of Mexico and identifies two regionally differentiated ‘locational-pull factors’: the city’s industrial base and amenities. These factors have been reinforced by the deconcentration of the Mexican urban system. The industrial base locational-pull factors plays an important role in cities involved in international trade with the United States/Canada, while the pull of amenities drives a different path associated with tourist and cultural enclaves. In Mexico, software and creative services (such as advertising) exhibit strong linkages within creative sectors and with other non-creative industries.

The creative economy and its linkages in the metropolitan areas of Mexico