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Rationale/Purpose:  In commercialized youth sport, parents choose who coaches their child. An entire industry of youth coaches exists to meet this demand. However, parent-coach relationship dynamics has received little empirical inquiry. Therefore, this study investigated the relationship between parent and coaches. Design/methodology/approach:  The value congruence literature guided this study, with a focus on the mediators explaining how value congruence leads to positive outcomes. Parents ( n =17) and coaches ( n = 20) of youth tennis players participated in interviews and focus groups. Findings:  Results indicated poor communication, mistrust, and a lack of shared goals between parents and coaches. These results suggest the child's development is compromised. Practical Implications:  Communication strategies are proposed to enhance predictability and trust in parent-coach relationships while accounting for contingencies. Research Contribution:  We extended the use of value congruence to examine parent-coach relationship dynamics. The current study extends our understanding of this relationship while raising important concerns regarding the ways in which it is managed.

Relationship dynamics between parents and coaches: are they failing young athletes?