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The ‘European way of life’ (EWOL) has emerged as a new narrative in the communication of the European Union (EU) after the 2019 European elections. The article analyses the social relevance and meanings of this legitimizing narrative against the background of similar past communicative attempts; and compares its framing by EU institutions with its understanding by citizens. We rely on the results of a survey exploring the cultural and normative foundations of the European multi-level governance in eight countries, (France, Germany, Hungary, Italy, Poland, Romania, Spain, UK). Our findings are twofold. First, the EWOL narrative does not differ much of previous narratives; and the popular perceptions of EWOL are in line with its institutional definition. Second, EWOL has a low public salience and remains an elusive topic. As a conclusion, it is unlikely to significantly alter EU legitimization.

The ‘European way of life’, a new narrative for the EU? Institutions’ vs citizens’ view