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Saudi fiction has witnessed immense literary development in recent decades. Many works have been critically acclaimed, and several have received notable literary awards. Unfortunately, Saudi fiction is not widely read outside Arab countries. The craft of Saudi fiction has gone virtually unrecognized around the globe. This paper intends to give more importance to Saudi fiction and open lines of communication between the Saudi literary canon and readers in other countries. By examining two selected Saudi authors, this study attempts to (re)brand Saudi fiction. The goal here is not to track every work of Saudi fiction, but to describe its artistry and attraction to readers worldwide.

The hidden treasure: (Re)branding Saudi fiction