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Wildlife tourism has become a vital part of the tourism industry, especially in developing countries. However, due to its popularity, this form of tourism can attract quite a large number of visitors that can quickly exceed the social carrying capacity of a natural area (such as a national park), leading to poor visitor experiences, negative word-of-mouth and lower return rates. The purpose of this research was to determine whether one could lower the perceptions of overcrowding in a South African park by enhancing aspects that might lead to a memorable experience. Six memorable experience factors were found to lower the perceptions of overcrowding, whereas none of the memorable experience factors influenced perceptions of traffic and speeding in the Park. The findings can be used by park managers to create better experiences in parks in cases where it might not be feasible to restrict visitor numbers.

We Can Deal with the Extra Feet, but Not the Extra Speed: the Importance of Providing a Memorable Experience in a Crowded National Park