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Current scholarship analyzes how gender influences the character-based traits and belief-based traits that women candidates are attributed. Yet little is known about the effect of the intersection of candidate sex and ethnicity on stereotyping. Thus, I explore whether candidate stereotyping functions similarly for Latina candidates as it does for white women. I also test if the race or ethnicity of the voter plays any role in how Latina women candidates are stereotyped. Given that we know that race/ethnicity matter for voters, particularly voters of color, I assess what occurs when candidate sex is also included. With the use of original survey data and through the use of difference of means tests I analyze how a Latina candidate compares with three other candidate types on feminine, masculine, and belief-based traits. I also compare how stereotyping varies based on the race and ethnicity of the voter. On the one hand my results are mixed regarding how Latina candidates are stereotyped, while on the other I do find that Latina/o respondents assess Latina candidates in a more favorable manner relative to white respondents.

Stereotyping Latinas: candidate gender and ethnicity on the political stage