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Sunk cost effect, which reflects the greater tendency to continue an endeavour once an investment in money, time, or effort has been made, is a decision-making bias. We conducted three studies to examine the debiasing effect of a foreign language on sunk cost effect. Study 1 failed to prove that participants’ choice of sunk costs differed when they make judgments in a foreign language than in a native language. Foreign language proficiency and binary scale are regarded as important factors influencing this result. Therefore, we conducted study 2 in which we used a more sensitive 6-point scale. The results indicated that foreign language did attenuate the sunk cost effect. Study 3 showed that emotion mediated the relationship between language and sunk cost effect. These findings expand our understanding of how a foreign language affects decision-making bias and the underlying mechanism of this effect.

Don’t cry over spilled milk: foreign language attenuates the sunk cost effect