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The fourth industrial revolution has created a highly complex global market landscape that requires creative employees. In such an environment, a conducive organizational culture is a prerequisite for high levels of employee creativity. However, prior research suggests that the link between organizational culture and employee creativity remains under-researched. For this reason, this study investigated the impact of organizational culture on employee creativity in a public university. This study adopted a survey design to collect data from a sample of 195 respondents. The data were analyzed using the structural equation modelling technique and the results revealed that whereas group, developmental and rational cultural typologies were positively associated with employee creativity, hierarchical culture had a negative relationship with employee creativity. These results are important in facilitating the creation of appropriate policies that can facilitate the development of a conducive organizational culture for employee creativity at the workplace. This study contributes to the field of organizational behaviour by validating the link between organizational culture and employee creativity from a developing country perspective.

The impact of organizational culture on employee creativity amongst Zimbabwean academics