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In the last decade, there has been a significant surge in cannabis legalization, with Uruguay (2013), Canada (2018) and 19 U.S. states (2012-2022) having developed recreational cannabis policies. A growing literature analyzes legalization from a policymaking or public health standpoint. Yet only few studies have explored its discursive component . This article contributes to filling this gap by developing conceptual tools for cannabis policy discourse analysis. I first examine the history of cannabis policy in North America and find two main discursive clusters, i.e., moral and epistemic discourse. I then discuss existing typologies of cannabis regulation models and select that of Beauchesne, which distinguishes between three models: prohibition 2.0, public health and harm reduction, and commercialization. At the intersection of discursive clusters and these regulation models, I identify six mutually exclusive frames of cannabis policy: moral panic, medical/health, reparations/vulnerabilities, harm reduction/risk mitigation, laissez-faire/liberalism, and illicit market/revenue.

Making sense of pot : conceptual tools for analyzing legal cannabis policy discourse