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Considering digital start-ups as agents of social innovation, this study highlights the  Potential for Social Value Frame  (PSVF) method. The latter helps examine how projects inherently frame the social domain beyond ranking techniques, and measures their potential for social value creation from a structural perspective, relying on Coleman’s Boat and the model of levels of agency. Based on a mixed method of multi-stage coding, content analysis, and scaling, the model was tested on an 8-year sample. Plotted over time, digital solutions show increasing potential for creating significant social value, especially related to AI and big data.

How to Create Social Value Through Digital Social Innovation? Unlocking the Potential of the Social Value Creation of Digital Start-Ups