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In the last decade, Pride Events across Europe have multiplied, and they are now held in both big cities, as well as small rural towns and villages. This change is particularly interesting considering the predominant ‘metronormative’ [Halberstam, J. ( 2005 ).  A queer time and space: Transgender bodies, subcultural lives . New York University Press] character of LGBTQI+ activism that overshadows forms of organisation for LGBTQI+ persons in rural locales and semi-peripheries. Through a theoretical comparison between Pride Events in rural and peripheral localities in both the UK and Italy, this article seeks to understand, why and how Pride Events in rural locales have exponentially multiplied in the last ten years across Europe. To do so, this article looks at the significance of the processes of  hyper-localisation  and  hyper-contextualisation  of Pride Events in rural or peripheral settings, focusing on the potential for social and political transformation beyond the dictates of ‘metronormative’ understandings of queer life in Europe.

Pride Events in the periphery between hyper-localisation and hyper-contextualisation: a comparison between Italy and the UK