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Since 2016, Saudi Arabia’s crown prince Mohammed bin Salman has sought to improve his country’s economic and strategic position through sports diplomacy. These efforts include investments in a diverse portfolio of sports properties, including hosting marquee professional sporting events at home and financing leagues and teams abroad. It is all part of Saudi Arabia’s ‘Vision 2030’ strategic plan to diversify the Kingdom’s economy. This paper discusses the foreign and domestic policy purposes underlying Saudi Arabia’s sports diplomacy and their wider implications for the global economy. I argue that the sports diplomacy initiated by MBS is an investment both in the long-term strategic interests of Saudi Arabia and in the longevity of the ruling regime. Soft power accumulation, as would be predicted by the sports mega-events literature, is a secondary consideration. This paper unfolds in three parts, First, I discuss the relationship between sportswashing, sports diplomacy, and soft power. Second, I provide an overview of Saudi Arabia’s sports engagements since 2014. Third, I explain Saudi Arabia’s behaviour relative to the literature on sports diplomacy. Fourth, I explain Saudi Arabia’s sports diplomacy with reference to the goals laid out in its Vision 2030 policy. I conclude with a discussion of the wider implications of Saudi Arabia’s sports diplomacy.

Saudi Arabia, sports diplomacy and authoritarian capitalism in world politics