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Cem Yılmaz’s comedic persona is  unique  in interweaving Turkish film history and Anglophone popular culture across multiple media platforms. This persona has almost become synonymous with comedy in Turkey. Placing an emphasis on Yılmaz as a reflection of the nation’s transnational media consumption, the present article offers a closer look at how different media texts contribute to Yılmaz’s multimedia stardom.

Cem Yilmaz, national stardom, transnational comedy