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Breonna Taylor rose from obscurity to notoriety in the aftermath of her killing by police officers in her home. The celebrification of Taylor as an innocent young Black woman was central to the Black Lives Matter movement during the summer of 2020. This essay examines the process by which celebrities such as Oprah Winfrey and artists such as Amy Sherald memorialized Taylor, while activists rallied to demand that officers be held accountable for her death. Finally, Taylor’s case is considered in the context of #SayHerName and efforts to elevate Black women victims of police violence.

Celebrification of Breonna Taylor: perfection as the prerequisite for visibility, commodification and activism