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In this essay, Mattis explores these competing political dimensions of Amy Schumer’ comedy. Specifically, she argues that her comedy and persone index a new popular form of resistance that circulates feminist parody and satire in a variety of mainstream media contexts. However, she also argues that Schumer’s work is premised on a limited feminist sisterhood as a result of her self-branding practices and performative racial myopia, both which short circuit radical, intersectional critique.

Amy Schumer and the limits of popular (white) feminist self-branding