English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

While the COVID-19 pandemic has led to the increasing popularity of rural and ethnic tourism, little research has examined what ethnic minority resources should be included as tourist attractions in their development stage. Building upon the seminal work of Leiper’s tourist attraction system, this paper reveals what and how ethnic resources are selected and included in tour itineraries, in particular in rural areas where tourism development has started recently. The findings that are drawn from a field study, thematic interviews, and the analysis of government-endorsed promotional materials of Congjiang show that, apart from the intrinsic cultural value, the tour inclusion value that incorporates accessibility and the capacity of supporting facilities does not merely play the ‘conditioning role’ but instead becomes a prerequisite in an ethnic minority destination that is rurally situated.

Developing and Marketing Tourist Attractions in Ethnic Minority Destinations: Dilemmas from the supply-side in Congjiang, China