English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The aim of this study is to understand food tourists in comparison with nonfood tourists to Macao, China, especially their profiles and behavioral characteristics, and to understand how much the regional cultural components and image of the gastronomy are associated with these two groups of tourists. Quantitative surveys with 470 visitors including both food tourists and nonfood tourists were conducted. Results revealed that food tourists and nonfood tourists were not differentiated significantly from each other in relation to demographic background or most of the behavioral pattern, including previous visiting experience. Furthermore, food tourists did not have significantly different images about the gastronomic, cultural, and food-related aspects of Macao, except for a few factors such as age and awareness. Additionally, Hongkongers had a stronger image about Macao as a place for Macanese food than other respondents including the mainland Chinese and international visitors. Results of this study add knowledge to the existing body of food tourism literature and provide some insights to the stakeholders involved in food tourism of ways to strengthen the city’s food image for the promotion of the food brand.

Food Tourists and Food Image in a Creative City of Gastronomy in Macao, China