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This content analysis of the websites of the 50 USA state broadcast associations found that the majority of the associations quickly pivoted their website content early in the COVID-19 pandemic. Specifically, the majority quickly adapted their websites to include high amounts of COVID-19-related content. The study also found that the majority of that content focused on issues related to industry practices rather than content focused on community concerns. Moreover, industry-facing websites were also more likely to contain high amounts of COVID-19-related content than community-facing websites.

COVID-19 Internet Responses from the State Broadcast Associations: Community, Industry, and Extent of Spread