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This research note explored the less-understood relationships between customer delights and revisit intention. We draw on extant literature to develop and propose a new conceptual framework underpinned by cognitive appraisal theory, theory of planned behavior, and attachment theory. This conceptual note proposed relationships between customer engagement (CE), customer experience (CX), place identity, and value co-creation between customer delight and revisits intention. This note offers insights on the essential role of customer delight in tourism, supporting effective interactions with CE, CX, place identity, and value co-creation for destination strategy development. This is one of the earliest initiatives to reinvent the wheel of customer delight in tourism to encourage tourist behavior intentions. 这篇研究报告探讨了顾客愉悦感和重访意图之间鲜为人知的关系. 我们借鉴现有文献以认知评价理论、计划行为理论和依恋理论为基础发展并提出了一个新的概念框架. 本概念性说明提出了客户参与度CE、客户体验CX、场所认同和客户满意度与重访意图之间的价值共同创造之间的关系.本说明提供了关于旅游业中顾客愉悦感的重要作用的见解支持与CE、CX、场所标识的有效互动以及为目的地战略开发共同创造价值. 这是最早的一项举措旨在重塑旅游业中顾客愉悦的车轮以鼓励游客的行为意图.

Customer delight, engagement, experience, value co-creation, place identity, and revisit intention: a new conceptual framework