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Considering the colonization of the human psyche, which has been driven by greed and hunger for power during this period of end-stage capitalism and woven into algorithms that infect the unconscious, I argue that social media will impact the evolution of all cultures across the globe. Certainly, an analysand’s social media use can impact their capacity to develop a symbolic life and the egoic strength necessary for individuation, yet many Jungians have underestimated the influence of this cultural phenomenon on both the individual and collective psyche. I believe Jungians have much to offer, however, due to our understanding of the unconscious and the archetypal realm.

Social Media and the Collective Unconscious Archetypal Algorithms and the Colonization of the Psyche