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Consumption of roots and tubers (R&amp;Ts) among urban households can be low. Understanding factors influencing consumption decisions for R&amp;Ts is important in enhancing their utilization. This study assessed determinants of consumer preference for selected R&amp;Ts using a multivariate Probit model. A stratified multistage sampling technique was adopted to select 385 respondents, and data collected using a pretested semi-structured questionnaire. Irish potatoes ( Solanum tuberosum  L.) had the highest preference level (70%), followed by sweet potatoes ( Ipomoea batatas  L. Lam.) at 61%. Arrowroot ( Maranta arundinacea  L.) had a preference of 42%. Cassava ( Manihot esculenta  Crantz) and yams ( Dioscorea alata  L.) were the least preferred at 22% each. Education, monthly income, cultural orientation, nutritional knowledge, Covid-19 pandemic, market distance, farming of R&amp;Ts, retail prices, production location, availability of R&amp;Ts, size, quality, taste, and preparation time influenced preferences for R&amp;Ts by urban households. Inadequate time to prepare R&amp;T meals at home and availability of conveniently prepared alternatives likely explains their low preference by urban residents.

Consumer preference for selected roots and tubers among urban households