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Media portrayals of severe mental illness, including schizophrenia, psychosis and bipolar disorders, are often negative or prominently linked to violence or crime and consequently have a negative influence on public attitudes and behaviours. This study aimed to determine key stakeholders’ recommendations for improving news reporting of severe mental illness in the context of violence and crime. Semi-structured interviews were conducted with Australian key stakeholders including people with lived experience of severe mental illness ( n  = 12), news media professionals ( n  = 12) and mental health professionals ( n  = 8) with expertise in media reporting of mental illness. Data were analysed thematically. Recommendations for improving news reports of violence and crime were consistent with existing guidance for reporting on mental illness more generally. This covered inclusion of positive stories of the lived experience of severe mental illness, avoiding undue prominence of severe mental illness, and discussing underlying broader social issues. The importance of improving media professionals’ understanding of mental illnesses such as schizophrenia, psychosis and bipolar disorder was emphasised. Additional supports and resources were acknowledged as being necessary to facilitate change to media portrayals. Incentives for improving media portrayals barriers and enablers were also discussed. These findings indicate that it would be useful and feasible to implement guidelines for media reporting on severe mental illness that provide specific and detailed guidance for reporting on violence and crime. Feedback from participants has already informed the development of these guidelines, and the findings of this study will inform their implementation to help ensure widespread dissemination and uptake.

Key stakeholders’ recommendations for improving Australian news media reporting of people with severe mental illness, violence and crime