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The industrialised production of baby food in the UK and in the USA starts in the late nineteenth century with technological advancements in food preservation. It also led to a flourishing of promotional advertisements. The study analyses baby food advertisements by the brands Allenbury and Mellin at the early stages of their business (1880s–1940s). Visual and verbal analyses are conducted to investigate how children were characterised in advertisements. The aim of the study is to understand the extent to which baby food advertisements were a reflection of the changing role of children in British and American society.

The Representation of Baby Food Advertisements in the UK and the US from the Late 1880s to the 1940s