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Using the case of  nubi  in South Korea, this study proposes the significance of a traditional fashion practice in terms of its potential to contribute towards cultural sustainability.  Nubi  refers to a particular stitching technique applied to clothing and textile objects. Both tangible and intangible qualities of  nubi  are reflected using a practice-based approach. From the material’s quality aspect,  nubi  is a labor-intensive process and requires highly skilled artisans. The meaning of  nubi  involves modernization and adopting new methods, and adopting placeness as a marker of regional identity. Last, the artisanship and authenticity of  nubi  demonstrates the competence involved and the indefinite stages of design and creation. These qualities are characterized by complex dialogue between regionality, people, and social-cultural values. The potential contributions of traditional fashion practice towards cultural sustainability are highlighted by safeguarding and respecting indigenous cultures, performed through materialized interrelations between various aspects of practice, as cultural diversity comprises both tangible and intangible culture. This offers the potential for nourishment of creativity by preserving the vitality and diversity of cultures, which is something that cultural sustainability requires.

Traditional Fashion Practice and Cultural Sustainability: A Case Study of Nubi in Korea