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The purpose of this paper was to explore apparel product developers’ experiences with microfoundations of dynamic capabilities while at work. A phenomenological qualitative approach was pursued to complete in-depth interviews and analyze the data. Apparel product developers were interviewed because literature supports that product development constitutes a dynamic capability. The findings of this study propose a conceptual framework that explains the experiences of apparel product developers with the microfoundations dynamic capabilities. The conceptual framework illustrates inhibitors, facilitators, and occurrences of the microfoundations for apparel product developers and can facilitate strategic and innovative decisions for firms and inform academic programmes. This study offers new insight into the microfoundations of dynamic capabilities from the perspectives and experiences of apparel product developers. It also proposes that non-managerial personnel can initiate and complete the microfoundations of dynamic capabilities:  Sensing ,  seizing , and  reconfiguring .

Microfoundations of dynamic capabilities: experiences of apparel product developers