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This paper discusses the role of Deleuzian philosophy in fintech projects which operate ‘in the wild’, i.e. far from the major institutional settings of fintech development, and which speculate towards an alternative financial economy, building upon algorithms, blockchains, cryptocurrencies, and crypto-assets. Based on ethnographic data collected with three different projects, I discuss the process of earmarking financial operations by means of philosophical concepts or theories, which enable the re-interpretation of the process of financialisation of everyday life. I further analyse the conceptual socialization of these technological endeavours with the wider-reaching theme of accelerating the capitalist process with the objective to overturn its excessive powers. The paper concludes by suggesting that fintech experiments which are socialized with accelerationist narratives re-interpret the process of financialisation as a path of liberation instead of exploitation, offering an escape from the capitalist crisis through machinic alchemy.

Deleuze in the wild: making philosophy matter for fintech