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Mayors are increasingly tackling environmental issues. To enact demonstrable change, however, mayors first need to be elected – leading one to question: How can a candidate create cohesive messaging on environmental issues and win? By content analyzing Anne Hidalgo’s successful 2014 and 2020 mayoral elections in Paris, this study seeks to illuminate potential environmental communication strategies for future candidates. Results revealed Hidalgo favored traditional environmental frames over alternate frames, treatment recommendations over blame attributions, and ecological solidarity frames. Further, Hidalgo employed gender adaptive strategies moving between elections, which enabled her to navigate gendered expectations in becoming Paris’s first female mayor.

Promising a Greener Paris: Anne Hidalgo’s Framing of Environmental Issues in Her Mayoral Campaigns