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This paper examines the experience of Vietnamese game companies in operating and localising online games in Vietnam. The findings were retrieved by analysing the interview results with leaders and experts of notable game companies in Vietnam who know profoundly and broadly about the industry. The main themes include the operational flow of the industry and the localisation process. The analysis reveals that another factor that can be added to the value chain in the current intra-Asian market is Vietnam since this country has deeply engaged with the process of producing and distributing online games. Their operational procedure and localising process also display some distinctive patterns that are analysed in depth.

Operating and localising online games in Vietnam: the industry’s perspective