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In the early twentieth century, oil companies transitioned from merchants of light to merchants of movement. A discreet network of pipelines began to crisscross the Australian landscape. By the 1950s, the presence of petroleum was visible everywhere, circulating across a vast cultural infrastructure of sponsored cinema. Oil films extolled fertilisers which turned a wasteland into pasture, fitness programs to train a ‘nation of weaklings’ into a wartime army reserve and the promise of ever-more refined fuels to supercharge a motile world. Companies enlisted cinema to excite emotions and ready the mind to accept prompts for future action. In this article, I explore the emergence of the 1920s Australian animated oil film to trace a new structure of feeling attuned to energetic increase, growth and ease.

Animating origins: the 1920s Australian oil film