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Parents may rely on media content classification systems such as those on the Common Sense Media website to help make decisions about what films are appropriate for their child. In this paper, we examine the relationships between Common Sense Media “expert” age/content ratings for 7132 films and the age recommendations made by parents commenting on the site. In addition to examining the extent of correspondence between these two sources of age classification, we examine whether “expert” ratings of the level of particular types of content in each film was associated with parents’ age classifications. Our research results indicate that age ratings of one out of five parents of our sample data cannot be predicted by the expert ratings. In general, parents tended to have stricter age recommendations than the Common Sense Media experts. Regression analyses indicate that parent age ratings showed (successively weaker) associations with expert ratings of the extent to which each film contained adult language, sex, violence, scary content, educational value, substance use, and consumerism.

Age recommendations for children’s films: associations between advisories on a U.S. site and parents’ ratings