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Robinson Crusoe is among the world’s most mythologized fictional characters. As  homo economicus , economic man, Crusoe is a byword for rugged individualism. Crusoe has been linked to the emergent bourgeois individual, and this role offers a way to reconsider, after 300 years of circulation, an alternate economic reading of the character. This article rereads Crusoe’s role in Marx’s theory of commodity fetishism, prompted by an art installation,  REFUGIO – after Selkirk, after Crusoe  by Roger Palmer, which explores a visually doubled figure of Crusoe relocated to the Pacific Ocean. This trope of doubling is reinterpreted with Marx’s concept of “economic character masks” and J.M. Coetzee’s postcolonial re-imagining of the Crusoe story,  Foe , showing that Crusoe’s economic character mask continues to operate in the capitalist world while his body is absent.  Homo economicus  is a fiction that obscures the capitalist individual’s imbrication with globalizing networks of exchange, accumulation, and exploitation.

Robinson Crusoe in the Pacific: REFUGIO by Roger Palmer and the Marxian theory of economic character masks