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Recent research has uncovered a downside to the pursuit of happiness; placing a high value on happiness can ironically lead to lower well-being. Not all approaches have this effect, however, and individuals who seek positivity within their day-to-day routines may experience higher well-being. The current research investigated whether the difference between these two approaches (valuing happiness vs. prioritizing positivity) exists in how people orient towards their negative emotions. Across two studies (n = 496) we find that feeling pressured to avoid feeling anxious or depressed partially mediated the relationship between valuing happiness and decreased well-being, but this was not the case for prioritizing positivity. The findings suggest the negative well-being effects of placing a high value on happiness may be partially explained by a related tendency to devalue negative emotions, providing evidence for a mechanism through which the pursuit of happiness can become detrimental.

When the pursuit of happiness backfires: The role of negative emotion valuation