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Rural areas face the challenge of managing intangible heritage in ways that avoid problems such as the loss of authenticity linked to over-tourism, or living heritage becoming disconnected from the local community due to overprotection. This study explores an innovative method for promoting a participatory governance process for intangible heritage currently managed on a non-participatory basis, in that the local community establishes a consensual model of sustainable tourism development that promotes both the rural renaissance of the area and the preservation of its Intangible Cultural Heritage. This research explores the case of the ‘raiers’ (timber-raftmen) of La Pobla de Segur, an ancient trade of transporting timber by river, recently awarded Intangible World Heritage status by UNESCO. Methods include participant observation, interviews, and discussion groups. The local community felt empowered to find a consensus on how to manage this Intangible Cultural Heritage by focusing on sustainable tourism development that preserves heritage while contributing to the rural renaissance of the area. The local community eagerly engaged by putting forward proposals, indicating the importance of agreements and new initiatives.

Participatory governance of intangible heritage to develop sustainable rural tourism: the timber-raftsmen of La Pobla de Segur, Spain