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The article presents the results of research on business models of industrial heritage tourism sites. A critical review of the literature was made and research was conducted on the basis of tourist attractions associated with the European Route of Industrial Heritage. Based on the research, components of the models were analysed and an overall sustainable business model for industrial heritage tourism enterprises was developed. The Business Model Canvas concept was used to analyse the components and prepare the business model, the value proposition of which was extended by social value.

Examining the utility of a sustainable business model for postindustrial tourism attractions: the case of the European Route of Industrial Heritage