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Industry in Morocco is facing one of the hardest crises in its history due to the COVID-19 pandemic, companies are managing several changes and reforms in their supply chain based on Industry 4.0 transformation. The objective is to strengthen supply chain resilience and sustainability in front of the environment’s changes and enhance innovation inside the supply chain processes. This paper investigates the main factors empowering this innovation and sustainability. It develops an integrated business model considering six constructs in achieving sustainable supply chain innovation with the mediation of industry 4.0 technological systems. It investigates the COVID-A9 pandemic’s impact on the main factors of the model empowering innovation and sustainability. The evaluation of this model is performed during 2018–2019 and 2020–2021 using the PLS-SEM approach and compared with the CB-SEM approach.

Sustainable supply chain innovation: model validity and resilience study in the Moroccan context