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The purpose of this study is to explore the complicated and complex processes associated with evaluating gender equity programme initiatives in the sport context. A gender equity toolkit for sport organizations was examined to understand participant experiences, perceptions, and outcomes associated with engaging in an 8-month pilot test of the programme. The evaluation was informed by programme theory [Rogers (2008). Using programme theory to evaluate complicated and complex aspects of interventions.  Evaluation, 14 (1), 29–48] and was conceptualized as both a complicated and complex programme for evaluation. As such, a pragmatic qualitative design was adopted where interview and focus group data were collected to explore participant experiences and outcomes associated with the programme. The findings emphasize the complexity associated with evaluating programmes that are developed for broad applicability and relevance and implemented at the local sport club level. Specifically, four of Marra’s (2015. Cooperation for a more egalitarian society: Complexity theory to evaluate gender equity.  Evaluation, 21 (1), 32–46) five dimensions of adaptation, self-organization, interdependencies, and emergence were located within the evaluation of the programme experiences and outcomes associated with each club. These findings highlight factors of complexity related to operationalizing programmes designed for broad application and relevance in the complicated context of sport clubs. Focus is placed on the complex processes and practices that sport managers engage in when creating change towards gender equity.

Exploring the complicated and complex factors of evaluating a structured gender equity programme