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Food festivals are rising in popularity across the world. In particular, in Italy, they are among the main touristic summer events. In the past decade, the country has witnessed the proliferation of these feasts, in particular in rural areas. This article investigates this success exploring the socio-cultural needs that move rural communities to organize the events. Through exploration of the ethnographic case of San Rocco and its Ravioli Festival, the article points out the interconnection between the organization of the event and the effects of the ongoing marginalization experienced by the community. Highlighting the material divide that separates urban centers and rural areas, the article suggests that the organization of a food festival is a grassroots festive strategy adopted by rural communities in order to mitigate and counter the impact of rural marginalization and its consequences.

Food festivals in Italy: a festive strategy against rural marginalization