English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This research examines the impact of the festival attendee’s optimism bias on their perceived risk management, perceived attractiveness, the need for risk control, recommendations, and behavioral intentions. The study also scrutinizes the gender differences on the variables. The research model was tested based on 508 survey responses gathered through an on-site survey. The recorded optimism bias variable was classified into high optimism bias groups (N = 303) and low optimism bias groups (N = 205). The research findings indicate that the festival attendee’s need for risk control, recommendations, and behavioral intentions may vary depending on the degree of their optimism bias. For gender, females show higher variations on the variables between low and high optimism bias groups compared to males. In addition, it appears that there are significant interaction effects between optimism bias and gender. The research findings provide meaningful insights into festival risk management by understanding attendees’ levels of optimism bias.

Accidents? Not me: The impact of optimism bias on visitor perceptions in cultural festivals