English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Self and relational goals influence health behaviors. This investigation examined how these distinct motivations affect response to persuasive anti-smoking testimonials. While self vs. relational message cues failed to influence message response, findings indicated that dispositional levels of interdependence predicted more favorable message judgments when exposed to loss-framed, but not gain-framed messages. Furthermore, results showed that interdependence was a strong, positive predictor of character identification, an antecedent to both favorable message judgments and anti-smoking attitudes. Subsequent mediation analyses indicated that interdependence indirectly predicted favorable message judgments and anti-smoking attitudes through character identification. Although the relationship was substantially weaker, the findings also revealed an unexpected significant association between independent self-construal and character identification. Overall, the findings indicate that individual differences in self vs. relational goals contribute to the efficacy of persuasive appeals.

The role of conditional factors in testimonial health messaging: re-examining the influence of self vs. relational goals