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Commercial radio is slow to join the growing podcasting industry, particularly at the local level. This study documents attempts by radio stations to create and sustain local podcasts. A sample of 482 stations from across the United States was analyzed for podcast availability. Nearly two-thirds of stations offer no podcasts at all; less than 20% offer more than one. Podcast offerings were most present in the largest markets or as a product of the largest radio companies. These results build upon previous research on the shrinking local-radio public sphere, and point to a similar disinvestment based in entrenched, revenue-driven mind-sets.

A public sphere, on-demand: an assessment of local podcasting