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Brazilian telenovelas are the number one locally produced and consumed program in the country and the majority of Brazilians still watch their beloved shows “on TV.” In fact Brazilians spend on average a total of 4 hours and 31 daily minutes in front of to the set. Thus, Internet use is not leading to the abandonment of the television screen, but instead, we see a process of transmediation. Technological advances have also changed the way narratives are told, with increased reliance not just on web content but also on high investment on production and post-production. This article examines two recent TV Globo telenovelas that have changed the traditional genre’s production and reception in their use of technology, in order to shed a light on the program’s lingering popularity and their efforts at staying relevant. The telenovelas discussed are:  Cheias de Charme  ( CDC , 2012) and  Deus Salve o Rei  ( DSOR , 2018).

Thriving telenovelas: TV Globo’s strategies for keeping the genre relevant